Performance visualization

Paul Chan

is a software engineer, researcher, and writer.

Hi, I'm Paul. I like high-performance computing and machine learning, mostly the interplay between how machine learning and hardware architectures influence each other.

The Demise of CUDA has been Greatly Exaggerated

Endless twitter threads, articles, and podcasts frequently declare the end of CUDA and NVIDIA’s dominance. The arguments typically hinge on three main claims: the rise of ASICs will render GPUs obsolete, a new software ecosystem will erode the CUDA MOAT, and that LLM based agents will make knowledge of CUDA and low-level implementations irrelevant. Yet, closer examination reveals that these predictions fail to capture the nuance and ongoing innovation within NVIDIA’s ecosystem.

Ramp's Marketing Strategy

How Ramp transformed B2B SaaS marketing by focusing on efficiency over rewards, and executing viral campaigns, and building owned media channels.